Privacy Policy

Last Updated: August 24, 2026

Fay Moroux ("Fay Moroux," "we," "us," or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, retain, and otherwise process personal information when you visit our website, purchase our products, contact us, interact with our advertisements, submit a review, or otherwise use our services (collectively, the "Services").

For purposes of applicable privacy law, the controller or business responsible for your personal information is:

[LEGAL ENTITY NAME]
[BUSINESS OR REGISTERED ADDRESS]
Email: [PRIVACY EMAIL ADDRESS]

This Privacy Policy should be read together with our Terms of Service, Shipping Policy, Refund Policy, Cookie Policy, and any additional notice presented when we collect personal information.

1. Personal Information We Collect

The information we collect depends on how you interact with Fay Moroux and may include:

• Contact and account information, such as your name, email address, telephone number, billing and shipping address, login details, preferences, and settings.

• Order and transaction information, such as products viewed, added to your cart, purchased, returned, exchanged, or cancelled; order history; delivery details; and transaction status.

• Payment-related information. Payments are processed by third-party payment providers. We may receive limited details such as the payment method, billing address, transaction status, or last digits of a payment card, but we generally do not receive or store complete payment card numbers.

• Communications, such as questions, customer-support requests, returns, complaints, and other messages you send us.

• Reviews and submitted content, such as ratings, testimonials, photographs, videos, or other content you choose to provide.

• Marketing information, such as your communication preferences and interactions with promotional emails, messages, or advertisements.

• Device and usage information, such as your IP address, browser, device type, operating system, device identifiers, language, approximate location derived from IP address, referring URL, pages and products viewed, links clicked, search activity, cart and checkout activity, timestamps, and session information.

• Skincare and product-safety information, as described in Section 5, when you voluntarily provide it.

We may use cookies, pixels, tags, APIs, server-side integrations, local storage, and similar technologies to collect certain device, usage, advertising, and transaction information.

2. Sources of Personal Information

We may collect personal information:

• directly from you;

• automatically when you use the Services;

• from Shopify and other ecommerce or infrastructure providers;

• from payment, fulfilment, shipping, fraud-prevention, customer-support, and marketing providers;

• from advertising, analytics, email, SMS, and social-media platforms; and

• from other partners or publicly available sources where permitted by law.

For example, if you interact with a Fay Moroux advertisement on a third-party platform, we may receive information about that interaction subject to your settings, consent choices, and the platform's privacy practices.

3. How We Use Personal Information

We may use personal information to:

• process payments, fulfil and deliver orders, and provide order or shipping updates;

• manage accounts, returns, refunds, disputes, chargebacks, and customer-support requests;

• remember your preferences, personalize the Services, and recommend relevant products;

• operate, secure, troubleshoot, analyze, and improve our website, products, customer experience, and business performance;

• send marketing communications where permitted and measure, personalize, or improve advertising campaigns;

• create advertising audiences, perform attribution, retarget visitors, and measure conversions where permitted by law and consistent with your privacy choices;

• detect, investigate, and prevent fraud, misuse, security incidents, or unlawful activity;

• maintain records and comply with tax, accounting, consumer-protection, product-safety, regulatory, and other legal obligations;

• establish, exercise, or defend legal claims and enforce our agreements; and

• carry out another purpose disclosed to you when the information is collected.

Where the GDPR, UK GDPR, or similar law applies, we rely on one or more of the following legal bases:

• Contract, when processing is necessary to accept payment, fulfil an order, deliver products, manage a return, or provide requested customer service.

• Consent, where required for non-essential cookies, certain marketing, personalized advertising, or sensitive information. You may withdraw consent at any time.

• Legitimate interests, such as securing and improving the Services, preventing fraud, understanding business performance, providing customer support, and limited marketing where those interests are not overridden by your rights.

• Legal obligations, including tax, accounting, consumer-protection, and product-safety requirements.

• Legal claims or another legally recognized basis, where applicable.

4. Personalization and Inferences

We may use browsing activity, purchases, interactions, and preferences to make reasonable inferences about products or skincare topics that may interest you. We may use these inferences to personalize the website, recommend products, understand customer interests, and measure or improve marketing where permitted by law.

We do not intend to make decisions that produce legal or similarly significant effects about you solely through automated processing unless we provide any notice and rights required by applicable law.

5. Skincare Information and Product Safety

Because Fay Moroux sells skincare products, you may voluntarily provide information about your skin, sensitivities, allergies, product experience, or a physical reaction when requesting support, asking a product question, submitting a review, or reporting an undesirable reaction.

If you report an adverse or unexpected reaction, we may request information reasonably necessary to investigate, including:

• the product involved and its batch or lot information;

• how and when the product was used;

• details of the reaction;

• relevant sensitivities or allergies;

• photographs you voluntarily provide;

• actions or treatments taken; and

• contact information needed for follow-up.

We use this information only as reasonably necessary to provide support, investigate product quality or safety, comply with legal or regulatory obligations, identify potential safety issues, and take appropriate corrective action. Information submitted specifically as part of a product-safety or adverse-reaction report is not used for targeted advertising.

Where this information is considered sensitive, special-category, or consumer health data under applicable law, we process it only when a valid legal basis is available and obtain consent or provide an additional legally required notice where necessary.

6. Cookies, Analytics, and Advertising

We and our service providers may use cookies, pixels, tags, APIs, server-side integrations, local storage, and similar technologies for:

• Strictly necessary purposes, such as security, checkout, shopping-cart functionality, and services you request.

• Analytics and performance, such as understanding traffic, customer interactions, conversion paths, and website performance.

• Personalization, such as remembering preferences and providing a more relevant experience.

• Advertising, such as measuring advertisements, attributing conversions, creating audiences, limiting repetitive advertising, and delivering or measuring personalized advertising.

Where required by law, non-essential technologies will not be activated until consent has been obtained. You can manage available choices through our cookie preference tool. Withdrawing consent does not affect processing that occurred lawfully before consent was withdrawn.

Advertising and analytics providers may receive information such as device or browser identifiers, IP address, website interactions, products viewed, cart or checkout activity, purchase events, and hashed or otherwise protected identifiers used for matching and measurement. These providers process information under their own privacy policies and applicable agreements.

7. Marketing and Abandoned Cart Communications

If you sign up for marketing, we may send information about products, launches, offers, promotions, or skincare content by email or, where offered, SMS. You may unsubscribe from promotional emails using the link in the email and from SMS according to the instructions in the message.

Where permitted by law and consistent with your permissions, we may use cart or checkout activity to remind you about an incomplete purchase through email, SMS, advertising, or another available channel.

Transactional messages concerning an order, account, safety notification, or customer-service request are not promotional and may continue where necessary.

8. How We Disclose Personal Information

We may disclose personal information when reasonably necessary to:

• Shopify and ecommerce or infrastructure providers that host, operate, secure, or support the Services;

• payment providers, banks, digital-wallet providers, and fraud-prevention services;

• fulfilment, manufacturing, warehouse, logistics, and shipping providers involved in preparing or delivering orders;

• marketing, email, SMS, analytics, social-media, and advertising providers that help us communicate, measure conversions, manage audiences, or advertise Fay Moroux;

• customer-support and review providers that help us respond to customers or operate review functionality;

• professional advisers, such as lawyers, accountants, auditors, insurers, consultants, and security specialists;

• government, regulatory, law-enforcement, or judicial authorities when required by law or valid legal process; and

• parties to a corporate transaction, such as a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or part of our business, subject to applicable law.

We may also disclose information when you direct us to do so, provide consent, or intentionally interact with a third-party feature.

9. Our Relationship With Shopify

The Services are hosted and powered by Shopify. Shopify collects and processes personal information about your access to and use of the Services so that Shopify and Fay Moroux can provide and improve the Services. Information you submit through the Services may be transmitted to Shopify and to service providers located in countries other than your own.

If Shopify Network Intelligence or other Shopify Enhanced Services are enabled, Shopify may also use information obtained from your interactions with our store, other merchants, and Shopify to provide enhanced functionality, fraud protection, analytics, personalization, or advertising services. For those activities, Shopify may be responsible for certain processing and for responding to requests concerning its own use of personal information.

You can learn more in Shopify's Consumer Privacy Policy and exercise applicable rights relating to Shopify's processing through the Shopify Privacy Portal.

10. Sale, Sharing, and Targeted Advertising

We do not sell personal information for money in the conventional sense. However, some U.S. privacy laws define "sale," "sharing," or "targeted advertising" broadly enough to include certain disclosures to advertising or analytics providers in exchange for services or other benefits.

Where applicable, you may opt out through:

• our cookie or privacy preference tool;

• our Data Sharing Opt-Out Page;

• a qualifying browser-based opt-out preference signal, including Global Privacy Control; or

• the contact methods in Section 15.

Global Privacy Control generally applies to the browser or device sending the signal, so you may need to enable it separately on each browser or device. If we can associate the signal with your Shopify account, it may also be applied to that account where supported.

We do not knowingly sell or share personal information belonging to consumers under 16 years of age for targeted advertising.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, maintaining transaction and consent records, handling returns or disputes, preventing fraud, providing support, meeting tax or accounting obligations, fulfilling product-safety requirements, and establishing or defending legal claims.

Retention periods vary based on the type of information, the purpose for processing, applicable legal obligations, and relevant limitation periods. When information is no longer required, we may delete, anonymize, or securely dispose of it.

12. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. However, no method of transmitting or storing information electronically is completely secure.

You are responsible for maintaining the confidentiality of any account credentials and for notifying us if you believe your account or personal information has been compromised. Please do not send sensitive information through insecure channels.

13. International Data Transfers

We and our service providers may process personal information in countries other than the country in which you live, including the United States.

Where required by applicable law, we use recognized safeguards for international transfers, which may include adequacy decisions, the EU-U.S. Data Privacy Framework where applicable to an eligible recipient, European Commission Standard Contractual Clauses, the UK International Data Transfer Agreement or UK Addendum, or another lawful transfer mechanism.

14. Your Privacy Rights

Depending on where you live, you may have the right to:

• know or confirm whether we process your personal information;

• access personal information and information about how it is processed;

• correct inaccurate information;

• request deletion;

• restrict or object to certain processing;

• withdraw consent;

• receive certain information in a portable format;

• opt out of targeted advertising or the sale or sharing of personal information;

• limit certain uses of sensitive personal information where applicable;

• object to direct marketing at any time;

• use an authorized agent where permitted by law;

• appeal our response to a privacy request where applicable; and

• lodge a complaint with an applicable data-protection or regulatory authority.

These rights are subject to legal limitations and exceptions. We will not unlawfully discriminate against you for exercising an applicable privacy right.

15. Exercising Your Rights and Complaints

To exercise an applicable privacy right, use an available privacy preference mechanism or contact us at:

[PRIVACY EMAIL ADDRESS]

Please describe your request with enough detail for us to understand and respond. We may request information reasonably necessary to verify your identity or an authorized agent's authority. We will respond within the timeframe required by applicable law.

If we deny a request and applicable law provides a right to appeal, you may appeal by replying to our decision or contacting the email address above with the subject line "Privacy Appeal." We will provide further instructions and information about any available regulatory complaint mechanism in our response.

If you are located in the European Economic Area or United Kingdom, you may also lodge a complaint with your local data-protection authority.

16. Children's Privacy

Fay Moroux is intended for a general adult audience and is not directed toward children. We do not knowingly collect personal information from children in violation of applicable law.

If you are a parent or legal guardian and believe a child has improperly provided personal information, contact us so that we can investigate and take appropriate action.

17. Reviews, Public Content, and Third-Party Services

If you submit a review, testimonial, photograph, video, social-media post, or other content for publication, information you include may become publicly available. Do not include information you do not want others to see. Our use of submitted content may also be governed by our Terms of Service or terms presented at the time of submission.

The Services may contain links to websites, social-media platforms, payment services, or other services operated by third parties. We are not responsible for their privacy or security practices. When you interact directly with a third-party service, that party's privacy policy and terms govern its handling of your information.

18. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business, products, technology, providers, legal obligations, or privacy practices. We will post the revised version and update the "Last Updated" date. Where required by law, we will provide additional notice or obtain consent before materially changing how we process personal information.

19. Contact Us

For questions about this Privacy Policy, our privacy practices, or your personal information, contact:

Fay Moroux
Operated by: ARQE Agency

Email: info@faymoroux.com

For product-safety questions or to report an adverse reaction, contact:

info@faymoroux.com